Choosing the right paper

papermatters_blog

It’s easy to forget about the paper. Think about that last print run you did. Did you pay much attention to the paper you chose? Did you consider its environmental credentials? Or how it might affect your corporate identity?

Customers increasingly want to know about the traceability of products, so making an environmental choice is as important as ever. And how consistently paper is used across your communications also affects how your customer feels about your brand.

Do you always print the same things, on the same paper? Are your customers getting a consistent experience whenever they receive something from you? Paper has a huge role to play in keeping your corporate identity on track.

At Halcyon, we want to help you make the best paper choice that’s right for your company. All the paper we print on is environmentally responsible and your choices fall into these 2 main camps:

1) Recycled

Thanks to advances in technology, recycled paper is more efficiently and environmentally produced than ever – in fact, paper can be de-inked, re-pulped and remade up to 8 times! One of the recycled paper ranges that we use is called ‘Revive’ and is available as a 50%, 75% and 100% recycled. And any new paper mixed into the 50% and 75% grades is also FSC certified. Some of our clients use recycled paper on everything they print. If you’d like to know more about how you can use more recycled paper, get in touch using the contact details below.

2) Carbon Balanced

Paper is known as “Carbon Balanced” when any carbon emissions associated with the production of the paper have been offset, along with land saved for bio diversity, by the World Land Trust. The paper comes with a logo that you can add to your printed items and a World Land Trust certificate. All our Revive recycled papers are already carbon balanced, but you can request that any new FSC paper be carbon balanced too.


We would love to chat to you more about your paper options, as well as how you can bring greater paper consistency into your business. Simply give us a call.

Call Andrew on 01892 752 920 or email andrew@halcyon-uk.com

Visit halcyon-uk.com

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