Choosing the right paper

papermatters_blog

It’s easy to forget about the paper. Think about that last print run you did. Did you pay much attention to the paper you chose? Did you consider its environmental credentials? Or how it might affect your corporate identity?

Customers increasingly want to know about the traceability of products, so making an environmental choice is as important as ever. And how consistently paper is used across your communications also affects how your customer feels about your brand.

Do you always print the same things, on the same paper? Are your customers getting a consistent experience whenever they receive something from you? Paper has a huge role to play in keeping your corporate identity on track.

At Halcyon, we want to help you make the best paper choice that’s right for your company. All the paper we print on is environmentally responsible and your choices fall into these 3 main camps:

1) NEW paper – FSC

All new paper used by Halcyon is FSC certified. The FSC (Forest Stewardship Council) is the organisation responsible for making sure forests comply with strict regulations surrounding their social, economic and environmental sustainability. When you use FSC paper, you can be sure that:

  • Trees that are harvested are replaced or allowed to regenerate naturally.
  • Parts of the forest are protected entirely, in order to protect rare animals and plants.
  • Rights of indigenous people are protected. If they have sacred sites in the forest these are exempt from felling.
  • Local workers must be used to run the forest, and given training, safety equipment and a decent salary.
  • All the wood is tracked from the forest to the store.

If you use new paper, then why not tell your customers about its environmental credentials. Add a section to your website using the points above, or link them to the official FSC website here.

You can also print the FSC logo on any items you print. Just ask us on your next job and we’ll supply you with the logo and the correct wording to use.

And if you’re planning your next mailing, choose FSC envelopes rather than poly bags and you’ll save on your postage costs!

2) Recycled

Thanks to advances in technology, recycled paper is more efficiently and environmentally produced than ever – in fact, paper can be de-inked, re-pulped and remade up to 8 times! One of the recycled paper ranges that we use is called ‘Revive’ and is available as a 50%, 75% and 100% recycled. And any new paper mixed into the 50% and 75% grades is also FSC certified. Some of our clients use recycled paper on everything they print. If you’d like to know more about how you can use more recycled paper, get in touch using the contact details below.

3) Carbon Balanced

Paper is known as “Carbon Balanced” when any carbon emissions associated with the production of the paper have been offset, along with land saved for bio diversity, by the World Land Trust. The paper comes with a logo that you can add to your printed items and a World Land Trust certificate. All our Revive recycled papers are already carbon balanced, but you can request that any new FSC paper be carbon balanced too.


 

We would love to chat to you more about your paper options, as well as how you can bring greater paper consistency into your business. Simply give us a call.

Call Andrew on 01892 752 920 or email andrew@halcyon-uk.com

Visit halcyon-uk.com

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