Are you Data Confident?

On the 25th May this year, the much-anticipated General Data Protection Regulation (GDPR) will become law. Designed to protect our personal data and to give consumers more control over how their data is used, the new legislation also provides organisations with a clearer legal framework for how they collect and process data.

Since the Data Protection Act was created way back in 1998, we now live (and communicate) in a very different world. Technology has given us so many more ways to interact with organisations and companies, but has also created opportunities for our personal data to be exploited.

Data processing and security is obviously a key part of our business here at Halcyon, so we’ve been keeping a close eye on the GDPR since it was first announced. Whilst we appreciate it’s been keeping some marketing and fundraising folk awake at night, we believe the GDPR is a positive thing for consumers and organisations alike. By putting consumers first, the ultimate result will be better quality marketing data that is both usable and effective.

There is still time to prepare for the GDPR!

If you are confused or concerned about how to prepare for the GDPR, it’s not too late! Here are 3 steps that you can take now towards GDPR compliance:

1. Read: ICO 12 steps to help prepare you for the GDPR

2. Decide which of the 6 defined categories for lawful processing apply to each of your data processing activities. The ICO recently published long awaited detailed guidance on Legitimate Interest (one of the 6 defined categories for lawful processing). For many direct marketing activities this basis may be the most suitable.

3. Make sure you have a Data Processing Contract in place with all suppliers who manage or process data on your behalf. The contract should define how data is transferred, processed and kept secure and confidential by both your organisation (the ‘Data Controller’) and your supplier (the ‘Data Processor’).

Get Data Confident with Halcyon

Over the past year, we’ve been providing consultancy and advice to our clients both here in the UK and overseas in respect of their data usage in UK marketing and fundraising campaigns. We are happy to answer your questions on GDPR and help you to ensure your data is GDPR compliant and secure.

If you want to be more confident in your data or have questions regarding the GDPR, give the team at Halcyon a call on 01892 752920 or email andrew@halcyon-uk.com

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