Making print interactive


Print is getting interactive with the help of new scannable technology (think QR codes, but way better). There are loads of mobile apps out there, but why should you use one? And which one is the best?

Right now, Intelligent Print Recognition, or iPR, is our top pick. It turns any printed material digital and interactive (even if it was printed years ago) by linking it to mobile marketing campaigns via your brand’s existing mobile app. Simply update your brand’s app with the iPR software, and your app is scanning ready, with no extra apps for your customer to download. Hoorah!

iPR software also collects and analyses customer data whenever a printed item is scanned. Finally, you can measure the ROI of a piece of print!

Watch how it works:

Will it work for my business?
There are loads of ways it can really add value to the items you print. Here are just a few examples:

Magazines & Mail order – your customer sees a dress they like, they scan the image and voila, they are on your website!

Supermarkets – your customer scans a food item and lands on a super tasty recipe using it.

Product Instructions – your customer scans a piece of flat pack furniture, and it leads you to a step-by-step assembly video. Bye bye instructions sheets!

Ask Halcyon about how to incorporate iPR into your next direct mail campaign today.

Call Andrew on 01892 752 920 or email